This white paper provides guidance through simple explanation of the technology
and 5 Ideas where real business issues can benefit from Web 2.0. The aim is not
to blindly evangelise and urge everyone to become involved – rather to help our
clients align Web 2.0 with their business strategy in an appropriate and realistic
fashion.
Whether you’re interested in using the blogosphere to gain a greater understanding
of your customer base, allowing your customers to self-support with an online community,
or creating a mash-up to add new functionality to your website, this white paper
will help you find out how.